十一选五最新开奖结果:Cannes Lions' Jose Papa on consultancies, the CMO council and his year without Publicis

福建十一选五开奖号码 www.82f9.cn Jose Papa, the managing director of Cannes Lions International Festival of Creativity, sits down with The Drum to discuss how he’s coping with being “at the eye of the hurricane” ahead of the event’s overhaul next month.

Papa promises that this year’s festival will be streamlined to refocus on creativity “in a more purposeful way”. The Cannes team launched a raft of new initiatives and a revamped awards list at the tail end of last year following consultation with attendees.

When asked whether he expects consultancies and tech firms to mitigate the loss of Publicis’ participation, Papa said: “We are expecting engagement of whole new systems within the industry – it’s not just consultancies ... and it shouldn't be a discussion on who will substitute because I think that clients are absolutely intertwined with respective agencies.

“This client-agency relationship has never been so important ... I think it’s going to be much more symbiotic. It’s not going to be consultancies substituting agencies but it’s going to be how this new framework of relationships intersect more effectively and how by making these intersections more purposeful you drive the whole system forward.”

Watch the video above to learn more about Papa’s vision of this year’s Cannes and beyond.

If you're heading to Cannes Lions Festival this year, we invite you to join The Drum & selected partners on board the FCB Boat or in our very own pub, The Drum Arms, for panels and pints. Register now.

Get The Drum Newsletter

Build your marketing knowledge by choosing from daily news bulletins or a weekly special.

  • [安徽新闻联播]安徽与中央企业签下1800多亿元合作大单 2019-03-21
  • 金华:舞动世界杯 我是颠球王 2019-03-21
  • 兰州文创城中线桥项目有序推进 全长约4.2km直通安宁区 2019-03-19
  • 淘票票实施全链路营销策略,推动电影宣发进入“共振”时代 2019-03-17
  • 广州首批共有产权住房8月开始申购 2019-03-16
  • 哈勃太空望远镜28岁庆生照:如梦如幻的礁湖星云 2019-03-16
  • 车俊会见毛里求斯代总统 2019-03-10
  • 柳条变“金条”!非遗柳编惊艳亮相世界制造业大会 2019-03-09
  • 科学健身有原则 牢记要点是关键 2019-02-16
  • 西方新闻观:精致的意识形态迷思 2019-02-16
  • 环境问题整改不到位 泸州市政府主要负责同志被约谈 2018-12-15
  • 特朗普及美国的国家信誉已经严重受损 2018-12-15
  • 国宝级黄腹角雉住进三清山 2018-08-15
  • 联播快讯:5月主要经济指标稳中向好 2018-08-15
  • 近十年自主创业大学毕业生比例明显上升 创业需要注意啥? 2018-08-14
  • 72| 270| 945| 716| 905| 659| 311| 552| 299| 397|