Ayaz will report directly to president Alan Bergman and takes on overall responsibility for the studio's marketing operations including strategy, creative, media, digital, promotions. The role will also require improving interactions between other members of the Disney family including Pixar, Marvel Studios and Lucasfilm.
Ayaz has spent well over a decade at the company, most recently as executive vice president and head of theatrical marketing and will replace Ricky Strauss for his latest starring role – who has himself moved on to lead content and marketing for Disney’s pending streaming service.
This move dovetails with the promotion of Cathleen Taff to president of theatrical distribution, franchise management, and business & audience insights.
Walt Disney Studios chairman Alan Horn commented: “We are fortunate to have a wealth of talented leaders at The Walt Disney Studios, and even as the wonderful Ricky Strauss takes on a new role for Disney’s streaming service, the elevation of our own Asad Ayaz and Cathleen Taff provides continuity of leadership alongside new and diverse perspectives that keep our business ahead of the curve.”
Disney is currently in the throes of an audacious $71bn bid for Fox.